About Us

This is the on-line store for Mark Laing of Formidable Business and his range of educational downloads. We are advice strategists based in Melbourne, Australia.

Our focus is providing detailed strategies for advisers, consultants and any role seeking to market or sell expertise, advice, intellectual property or intangible services. We work with 'knowledge workers' and are not a digital agency.

An essential ingredient for achieving marketing success is understanding the strategies and the structured approach to implementation. This is the reason Mark established the 6 Step Marketing Blueprint. 

Our Vision: Empowering advisers to turn expertise into marketing assets. 

This store is for the professional advisers and consultants committed to fully leveraging their expertise and intellectual property as on-line marketing assets. The PDF downloads apply the actions and strategies I have used in 2 decades of 'hands-on' coaching of professionals who compete using their expertise. 

The 9 Modules for advisers and consultants, and the 7 Guides for financial planners, apply the actions and strategies in my 6 Step Marketing Blueprint process. The Blueprints are available for free - as Module 1 for Advisers (accountants, lawyers, consultants, coaches, service providers, etc.) and as FPB1 for financial planners and other financial service professionals.

I want the readers of my materials and my coaching clients to have the tools to be successful. To access new ideas with proven actions. If clients are committed to implementing the actions in these documents, then I have no doubt their businesses will be more successful.