Advice Module 6: Personal Branding for Advisers

Personal branding maximises the effectiveness of an adviser's marketing and client communication. Advisers become the 'go-to-experts' for their specialist areas of expertise and advice.

This branding strengthens referral relationships, increases engagement with existing clients, and generates new client opportunities. An Adviser Positioning Summary optimises the effectiveness of an adviser's marketing.  2023 edition.

Details the key tools for creating effective personal branding messages; Elevator Speech, Adviser 'Why', marketing messages, three publishing roles, etc. Includes a detailed explanation of the two Influencer Marketing strategies.

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